Find Your Perfect Vacation
Client
CanJet Vacations
Industry
Travel & Tourism
Role
Visual Designer
Duration
2014 - 2015
The Client
CanJet Vacations is a Canadian charter airline offering clients everything they need for an unforgettable and luxurious travel experience.
Featuring affordable accommodations, effortless online booking, and a steadfast commitment to exceptional customer service from take-off to touchdown.
Solutions
Print Advertising
Social Media Collateral
Brochures + Flyers
Newspaper Ads
Print, Advertising Campaign Material
The Challenge
To enhance CanJet Vacation's digital booking experience from take-off to take-down with a nationwide integrated advertising and marketing campaign.
"Visual Vacation" – Social media campaign for Instagram.
CanJet Vacations Email Marketing Design
Social Media Engagement
Our main focus was to have the brand stand out from a sea of online vacation booking sites by establishing their social media presence with custom creative materials across digital social streams including Instagram, Facebook, and Twitter. We wanted to capture memorable destination moments through the marriage of beautiful photography, light and quirky copy, and custom typographic treatment that spoke true to the brand.
Digital, Social Media Collateral
Digital + Print Advertising
Along with highlighting the visual brand and customer experience with brand boosting social media posts, we produced creative material to promote package deals of the airline's partnering resorts. CanJet Vacation's advertorial streams and spaces included Toronto Star, Globe and Mail, and Pattison via the TTC. We incorporated engaging imagery, bright colours and a refreshing aesthetic to emulate luxury, relaxation, and fun.
