Branding The Perfect Brew
Client
Quantum Coffee Co.
Industry
Food + Beverage
Role
Visual Design Lead,
Print + Production Coordinator
Duration
2014 - 2016
The Client
Located in Toronto and Vancouver, Quantum Coffee is a destination for quality coffee born out of a passion for connecting people and ideas.
Solutions
Product + Package Design
Interior Design
Mobile App Design
Web Design
Marketing Material
The Challenge
When Quantum initially launched as a new business in their flagship location in Toronto, they needed a strong presence that could be applied across every touchpoint of a customer's interaction with the brand – from their beautiful physical cafes to digital retail experiences.
We designed and developed an iOS app for customers to order ahead, save their favourite drinks, and customize their coffee – skipping the morning rush.
Mobile App Design and Development
Coffee Bag Packaging Design
Below are the final designs of the 3 original roasts Quantum offers – Pachamama – named after the Inca goddess of fertility, planting and harvesting, 460 – inspired after the address of the flagship store in Toronto, and Dark Star – inspired by space and curiosity.
Sketches of some rough ideas exploring packaging layouts, materials, stickers, and wraps.
Packaging Design
We also worked with external photographers and vendors to design and order custom packaging designs for cold and hot cups, napkins, and other print materials.
Interior + Exterior Design
I was also responsible for designing concepts and managing the production of interior space decor including wall mounts, menu slats, exterior window vinyls and more.